If John Lewis Can Rebrand

So John Lewis, a company which is over 150 years old and the company I am a Partner in can rebrand then so can I. When I started this blog it was because I was starting a journey I was really unsure of. However it has been positively amazing and something I don’t regret for one minute.

It has brought me and Em closer together, made me think about what is important in life and made me grow up a little. It’s clear that Em and Sofia are the most important people in my life. So naming this diary of Sofia growing up “Reluctant” seems so wrong. I don’t want her to read this an think that in any way.

The question is, what do I change the name to? So, it’s going to be kept simple and reflect that it is about my relationship with Sofia. It needs to make sure we are at the heart of the title. So I can reveal that the site will change to reflect all of that, it will be called, Sofia & Dad. There will be no big reveal and will update the site over next week or so. So goodbye “Reluctantdad” I never really knew you.


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